The client wanted a professional looking site for her business and a nice way of presenting a video that she had made professionally. The site is built on WordPress and is relatively responsive, even though that was not part of the client’s criteria for the site. She wanted prominent call-to-action for her newsletter signup and an automatic tie-in to her campaign manager at My Emma. She also needed integration with PayPal for both “Buy Now” and “Subscription” payments. When first going to the site, the client wanted the visitor to be immediately presented with a lightbox popup to collect information for an email list.