CleanMySilverJewelry e-Commerce

e-Commerce hosted shopping cart javascript

Synopsis: This e-commerce site was originally built in CoreCommerce, a hosted shopping cart software product. I put together the complete design, logo, images, layout and all site content. I sourced the products, then uploaded all the product information via CSV import. I also did all SEO & meta data, wrote the scripts for the video and produced them. The picture rotation on the left sidebar is a custom Javascript piece I wrote because CoreCommerce does not have this capability built into their offering.

Due to constant price hikes in the CoreCommerce structure, this site was moved to WordPress in February of 2013. I replaced the shopping cart software with Ecwid and migrated all the product data via CSV export/import. The WordPress site utilized the Weaver II Pro framework, and all site layout & collateral was custom developed. I also did all the work to redirect the organic traffic to the new site URL structure. The result was that, not only did the site not lose organic traffic, but the better structure actually improved traffic & sales were up over 30% during the following year.

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