Synopsis: This website was designed in WordPress using what is now a very dated theme. It did not meet the business owner’s objectives due to problems with header/menu layout, font & photo formatting, and a call to action that was not compelling enough. I repaired these items and configured the site links to connect with her Constant Contact account. I then added some modern functionality, such as a Facebook page integration and SEO improvements. SEO improvements have moved this site to page 2 in Google search for the key terms “hoop dance”. “hoop dance Boulder” results in the top hit on Google. Prior to the changes, this site was down several pages lower in organic results.